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You would think that all signs designed and built for the purpose of attracting business are the same; however, there are many different types of commercial signs.

Much sign terminology is based on where the sign is physically located on the business establishment. A very common location sign is a window sign, which is a sign that is placed directed onto, behind, or within the direct vicinity of the store window. There is the canopy sign which is a sign above any type of protective awning or cover located over entrances or exits of businesses. There is the roof sign, which obviously is a sign placed onto the roof of an establishment or any of the servicing buildings of the establishment. There is the wall sign, which can be commercially printed or painted. A projecting sign is a sign that extends from a building and is typically targeted at passer-by foot traffic. The billboard is a raised, off-site sign, typically roadside and much larger than other types of signs. People also advertise on mobile vehicular signs.

There are also different forms of advertising signs. A neon sign is a bright glowing gas-filled tubular-glass sign, very effective at drawing attention. An animated sign can be a neon, LED, or LCD sign that uses action and special effects similar to video and motion pictures. It is important as a business owner to make sure which advertising signs are appropriate and effective for your business and which are permitted in your location.